A Bit About The Creation
This client came wanting a completely new identity for her digital footprint. After being in the beauty industry for nearly a decade and not prioritizing branding she came to the recent realization that her content was not attracting the ideal clientele.
Her main inspiration was Skims with emphasize on colorful neutrals that maintained a level of edge.
Throughout the creation process we wanted her to have a unique position in the lash industry that allowed her to be viewed authentically so we opted for typefaces, colors, and textures that embodied a level of trendiness paired with distinct design elements for the best dynamic duo.
The Creative Process
Feb 2024 - March 2024:
Let's Get To Know Each other - Discovery Call
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March 2024:
To The Drawing Board -Creative Concept Curation
March 2024 - April 2024:
The Final Stage
Est. Brand Development is the ideal creative service to fulfill her needs of attracting a specific audience and establishing a unique sense of style in her industry.
"The colors are perfect!! I think a pop of blue would also look great. Huge fan of the logo inspo! Love love love!!! It’s perfect."
"Working with Lana was so easy and fun! She is extremely professional and the best at what she does. I loved how everything was laid out and each step of the process was described so there was never any confusion! So excited for the next steps of my brand and I’ll definitely reach out to Lana for any future projects!"