PROJECT #0090
Creative Project:
Brand Development
Industry:
Brow Waxing
Location:
California
A Bit About The Creation
This client requested a rebrand for her new era of business. After being in the beauty industry with a set minimalistic identity she was ready to make a statement.
Her main inspiration was inviting color that spoke to her personality and true self.
Throughout the creation process we wanted her to feel like her brand was an extension of who she was so we opted to choose vibrant colors that mimicked the beauty of the earth as the goal was to curate a vibe that was enticing and inviting at the same time.
The Creative Process
Feb 2024 - March 2024:
Let's Get To Know Each other - Discovery Call
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March 2024:
To The Drawing Board -Creative Concept Curation
March 2024 - April 2024:
The Final Stage
Est. Brand Development is the ideal creative service to fulfill her needs of rebranding.
"Yes! It’s so beautiful I could cry. I love the idea of a hand drawn icon, that’s something I wanted to incorporate but I don’t know if I’d even mentioned? Seeing all of this feels like you literally pulled all the inspo I didn’t know what to do with out of my head and gave it purpose. I’m so excited!"
"It’s a 10/10 for me! I’m so happy to finally have pretty branding that immediately sparks joy to look at 🥲 I’m so impressed with the attention to detail that Lana gave into every part of the project. Her intentionality with branding is unmatched. Being able to work with her & her genius is such a treat! She asked so many thorough questions to understand me and the direction I wanted to go with my brand, she even helped me unravel the areas that I didn’t know how to put into words, and was so patient to make sure everything was exactly right. I get so nervous working with people for things that are so personal like this because who is going to care about it as much as me? LANA IS THAT GIRL! You can definitely feel her passion for her work and trust that she is going to give her best because there’s no other option for her. I can’t wait to work on future projects together and will definitely be recommending to anyone and everyone in need!!!"